Tektronix PQA500 Picture Quality Analyzer Selected as a Finalist for the IABM Design Awards 2007
Identified As One of the Top 10 Most Innovative In Design
PRNewswire-FirstCall
BEAVERTON, Ore.

Tektronix, Inc. , a leading worldwide provider of test, measurement and monitoring instrumentation, announced that its PQA500 Picture Quality Analyzer has been nominated as a candidate for the International Association of Broadcasting Manufacturers (IABM) Design Awards 2007. From almost 70 entries, the new generation picture quality analysis tool was selected by the judging panel to be one of the top 10 most innovative in design.

The IABM Design Awards recognize innovative products in the broadcast and media technology industry. The five awards, including the highly acclaimed IABM Peter Wayne Award for Design & Innovation, attract entries from around the world. All entries are judged by an independent international panel of experts and the finalists will be announced later this month.

"We are delighted to be nominated as a candidate for the prestigious IABM Design Awards with our new generation picture quality analysis tool," said Arif Kareem, Vice President, Video Products, Tektronix. "The PQA500 allows video developers and broadcasters to predict viewer response, enabling them to consistently produce an optimal customer viewing experience. PQA500 is the most complete set of picture quality measurement tools available and achieves its performance through the most comprehensive vision model yet developed. This product has earned Tektronix eight new patents in picture quality measurement technology."

Formally launched at NAB 2007, the PQA500 provides the most complete suite of measurement and diagnostic tools for picture quality analysis including full support of high definition (HD) formats. With the PQA500 video developers and broadcasters can quantify subjective video responses enabling them to consistently produce an optimal customer viewing experience through tuning video offerings for differences in format and delivery means.

Using the Human Vision Model developed by Tektronix, the PQA500 Picture Quality Analyzer uses quantitative techniques to predict subjective video quality ratings, not only between video of the same video standard, but also between content rendered in different formats. This allows comparison of 1080i and 720p HD, HD and SD, 525 line and 625 line SD, 30 frames per second and 25 frames per second, SD and CIF, HD and CIF, etc. This capability is a first for the industry, enabling direct support of video re-purposing involving conversion from one video standard to another.

About Tektronix

Tektronix is a leading supplier of test, measurement, and monitoring products, solutions and services for the communications, computer, and semiconductor industries -- as well as military/aerospace, consumer electronics, education and a broad range of other industries worldwide. With 60 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks, advanced and pervasive technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide. Tektronix' Web address is http://www.tektronix.com/.

Tektronix is a registered trademark of Tektronix, Inc. All other trade names referenced are the service marks, trademarks or registered trademarks of their respective companies.

First Call Analyst:
FCMN Contact: beth.woodward@tektronix.com

SOURCE: Tektronix, Inc.

CONTACT: Gary Grossman of Tektronix, Inc., +1-503-627-1097,
gary.grossman@tektronix.com


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