Tektronix Selected as Finalist for Cable & Satellite International 'Product of the Year' Awards 2007
PQA500 Picture Quality Analyzer Nominated in 'Best Monitoring or Network Management Solution' Category
PRNewswire-FirstCall
BEAVERTON, Ore.

Tektronix, Inc. , a leading worldwide provider of test, measurement and monitoring instrumentation, announced that its PQA500, a new generation Picture Quality Analysis tool, has been selected as a finalist in the 'Best Monitoring or Network Management Solution' category of the Cable & Satellite International (CSI) 'Product of the Year' Awards 2007.

Launched in 2003, these awards are designed to reward technical and product marketing excellence, with an emphasis on innovation, in the cable, satellite, and terrestrial broadcasting and IPTV sectors. They are organized by CSI magazine and will be hosted at IBC. Any company that supplies relevant products, software or services can enter any of the 16 categories.

"Each year, these awards become more and more competitive and we receive more and more entries detailing exciting new products," said Goran Nastic, Editor, Cable & Satellite International. "This year, all the short-listed finalists have demonstrated innovation at its best. Tektronix has secured this position with its new generation picture quality analysis tool that utilizes the company's unique and most comprehensive-to-date Human Vision Model."

"Recognized for one of the most prestigious and respected technology awards in our industry acknowledges our success in meeting customer expectations for consistent picture quality measurement," said Arif Kareem, Vice President, Video Products, Tektronix, Inc. "Formally launched at NAB 2007, the PQA500 incorporates all of Tektronix's expertise and domain knowledge into a single product. No other product on the market today provides such a complete set of picture quality measurement tools in one integrated solution."

Incorporating eight new Tektronix patents and embodying the most comprehensive Human Vision Model yet implemented, the PQA500 provides the most complete suite of measurement and diagnostic tools for picture quality analysis including full support of high definition (HD) formats. With the PQA500 video developers and broadcasters can quantify subjective video responses enabling them to consistently produce an optimal customer viewing experience through tuning video offerings for differences in format and delivery means.

Using the Human Vision Model developed by Tektronix, the PQA500 Picture Quality Analyzer uses quantitative techniques to predict subjective video quality ratings, not only between video of the same video standard, but also between content rendered in different formats. This allows comparison of 1080i and 720p HD, HD and SD, 525 line and 625 line SD, 30 frames per second and 25 frames per second, SD and CIF, HD and CIF, etc. This capability is a first for the industry, enabling direct support of video re-purposing involving conversion from one video standard to another.

The Cable & Satellite International awards are judged independently of CSI by a panel of experts that includes practicing and former heads of engineering and operations from some of the world's most important network operators, well-respected consultants and senior industry analysts. The 30 strong awards panel selects three awards nominations for the shortlist in each category and goes on to identify the category winners. The winners will be announced during a special ceremony hosted at IBC on Monday 10th September, 2007 at the RAI Centre, Amsterdam.

About Tektronix

Tektronix is a leading supplier of test, measurement, and monitoring products, solutions and services for the communications, computer, and semiconductor industries -- as well as military/aerospace, consumer electronics, education and a broad range of other industries worldwide. With 60 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks, advanced and pervasive technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide. Tektronix' Web address is http://www.tektronix.com/.

Tektronix is a registered trademark of Tektronix, Inc. All other trade names referenced are the service marks, trademarks or registered trademarks of their respective companies.

First Call Analyst:
FCMN Contact: beth.p.woodward@tektronix.com

SOURCE: Tektronix, Inc.

CONTACT: Gary Grossman of Tektronix, Inc., +1-503-627-1097,
gary.grossman@tektronix.com


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