Tektronix Cerify Wins 'Outstanding Product Award' at BIRTV 2007
World's First Fully Automated Verification System for File-Based Digital Video and Audio Content Recognized for Excellence
PRNewswire-FirstCall
BEAVERTON, Ore.

Tektronix, Inc. , a leading worldwide provider of test, measurement and monitoring instrumentation, announced that Cerify, the world's first fully automated system capable of verifying the quality of file-based, compressed digital video and audio content prior to transmission, has received the "Outstanding Product Award" in the video production and broadcasting category at BIRTV 2007 held recently in Beijing, China.

The BIRTV Outstanding Product Award is designed to recognize the most innovative products and products with the most practical applications. Comprised of professional scholars, experts and authorities, the review committee for the BIRTV Awards reviews and evaluates the nominated products. These results are then complemented by online voting at the website of the BIRTV Organizing Committee. These awards are the indicators for the future developments of radio, TV technologies and the guideline for their purchase.

Initiated in 2005, the BIRTV Awards serves the purpose of strengthening the technical advisory role of the BIRTV organization and provides positive guidance to the industry for new technology promotion and equipment purchase. According to the BIRTV Awards Evaluating Committee: "In order to fully capitalize on the benefits of file-based production and playout, broadcasters must ensure that their material is intact in terms of encoding, data structure and video/audio baseband quality. Our reviewers and online voters found that Cerify is unique in its ability to do this by automatically checking incoming files against specific quality and transmission parameters for digital video content, from baseband through transport streams."

Manual inspection is often prone to error. Cerify is the world's first fully automated system capable of verifying the quality of file-based, compressed digital video and audio content prior to transmission or use. It is the only product that fully tests all aspects to ensure that it meets system parameters, formats, resolutions, bit-rates, video/audio quality levels, metadata and compliance/correctness to a wide range of specified video and audio standards. Cerify can automatically check all of these, providing a repeatable, objective and cost-effective testing methodology.

Cerify is applicable not only to traditional broadcasters and network operators but also to content providers including movie, TV, video and streaming media companies, for post-production checking of encoding, and to video archives providing an easy way to analyze and check the integrity of the content of the digital video archives.

"We are greatly honored that Cerify received the BIRTV 'Outstanding Product Award,'" said James Alderton, Asia Pacific Marketing Director, Tektronix. "Cerify is one of a new generation of Tektronix video test and monitoring tools to ensure that video and audio content will reach the consumer without technical faults. It is an ideal tool to ensure higher levels of end-customer viewing satisfaction for the video explosion in today's new digital world."

Based on the award winning Cerify product, CerifyLite is now available in Asia Pacific. CerifyLite provides an objective test solution in a convenient software package for use on PCs and laptops. It is ideal for smaller broadcasters, post production and content providers and DVD houses with limited amounts of content to check, and as an initial implementation of the full Cerify solution.

About Cerify

Tektronix' Cerify™ is the world's first fully automatic quality control systems for file based video. Launched at NAB 2006 Cerify has already been selected by major broadcasters in the USA, Canada, Europe and Australia, and provides fully automated 24/7 QC with user definable test templates that allow consistent and objective measurement of conformance to the allowable quality standards for specific content type and transmission channels.

Cerify™ is able to check all aspects of the video, audio and meta-data in a consistent, configurable manner, log the errors as the content is checked, inform the automation system and send e-mails to users and content encoders, detailing errors found (including specific error type and location).

CerifyLite™ is a non-automated PC-based content verification tool based on the same software analyzer engine as Ceify™.

About Tektronix

Tektronix is a leading supplier of test, measurement, and monitoring products, solutions and services for the communications, computer, and semiconductor industries - as well as military/aerospace, consumer electronics, education and a broad range of other industries worldwide. With 60 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks, advanced and pervasive technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide. Tektronix' Web address is http://www.tektronix.com/.

Tektronix is a registered trademark of Tektronix, Inc. All other trade names referenced are the service marks, trademarks or registered trademarks of their respective companies.

First Call Analyst:
FCMN Contact: beth.p.woodward@tektronix.com

SOURCE: Tektronix, Inc.

CONTACT: Gary Grossman of Tektronix, Inc., +1-503-627-1097,
gary.grossman@tektronix.com


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