Former Semiconductor Industry Executive Brings Extensive Industry Experience
Across Global Markets, Proven Track Record of Delivering Growth
BEAVERTON, Ore. Sept. 12, 2018 – Tektronix, Inc., a leading worldwide provider of measurement solutions, has named Maria Heriz commercial vice president of the EMEA (Europe, Middle East, Africa) region. Formerly an executive in EMEA at NXP Semiconductors, Heriz brings a breadth of sales and sales management experience across global markets to her new role at Tektronix. She has a proven track record of delivering growth by aligning to market opportunities, winning against the competition and building high performance teams.
“I am pleased to welcome Maria to the Tektronix team to drive our sales efforts in the EMEA region,” said Tami Newcombe, commercial president, Tektronix. “Based in France and having lived in the UK, Germany, Spain, Italy and the United States, Maria combines deep cultural insights with her outstanding ability to deliver solutions to technical customers in a wide variety of electronics industry segments.”
At NXP, Heriz led the NXP smartcard business in security applications for EMEA before taking over as vice president of the EMEA Broad Market & Distribution team, a post she held for the past two years. Prior to NXP, Heriz spent 14 years at Texas Instruments, starting as an account executive and going on to lead West Europe teams across key worldwide accounts and customers served by TI distributors. She holds a Master’s of Science in Telecommunication Engineering from Polytechnical University in Madrid (Spain) and Télécom ParisTech (France).
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Headquartered in Beaverton, Oregon, Tektronix delivers innovative, precise and easy-to-operate test, measurement and monitoring solutions that solve problems, unlock insights and drive discovery. Tektronix has been at the forefront of the digital age for over 70 years. Join us on the journey of innovation at TEK.COM.
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