NEW YORK and SAN FRANCISCO - January 30, 2012 - DeusM, the integrated marketing services arm of UBM, and UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, today launched Scope Junction (www.scopejunction.com), the online community for design and test engineers interested in keeping up with the latest oscilloscope developments while sharing experiences and discussing their many uses and applications. Tektronix (www.tek.com) is the exclusive sponsor of Scope Junction.
"With support from technology leaders like Tektronix, UBM is revolutionizing the way companies engage with their customers and potential customers, building engaging online communities around 'must read' content from the users themselves - it's an unbeatable formula for an online world," says Paul Miller, CEO of UBM Electronics, UBM Channel, UBM Design Central, and UBM Canon (Publishing).
The new community-based Website will comprise blogs, message boards, live chats, whitepapers, and other educational resources to help engineers learn about the latest test techniques and technologies for oscilloscopes and how to apply that learning to their work. The community will be supplemented by a social presence on Facebook, Twitter, and LinkedIn.
"Our customers tell us their top two challenges are time to answer and increasing their productivity - the goal of Scope Junction is to achieve just that. We want to enable the engineering community to have access to the latest and most relevant content and facilitate conversations with their peers to help them become more productive and ultimately more effective," says Martyn Etherington, Vice President Worldwide Marketing, Tektronix. "UBM Electronics is the leader in terms of traditional and digital media within Test & Measurement, and we're pleased to sponsor the Scope Junction Community and provide a user-led, content-rich environment for our customers and non-customers alike."
The site will be led by veteran design community leader, Janine Sullivan Love, who has such sites as EETimes' RF & Microwave and the Test & Measurement Designline on her list of credits, which also include publications such as Microwave & RF, Wireless Systems Design, and Communication Systems Design, among others. "I am delighted to be a part of this exciting new launch in the test-and-measurement space," says Love. "Oscilloscopes are, and always have been, an integral part of a designer's toolkit, and the users' affinity for them is foundational for Scope Junction. There isn't a single engineer out there who doesn't have a story, opinion, or tip on how to use them, and I look forward to helping them share that experience with each other, and the world."
Scope Junction was created with DeusM's Community Activation Platform (CAP), an integrated marketing program that enables electronics marketers to drive deeper engagement with engineers by generating meaningful conversations, customer leads, asset downloads, and market research. The core of the CAP program provides exclusive sponsorship of an online community that delivers the voice and sole ownership of a targeted community of professionals. The CAP program utilizes core functionality deployed in UBM's "Community in a Box" platform.
For more than sixty five years, engineers have turned to Tektronix for test, measurement and monitoring solutions to solve design challenges, improve productivity and dramatically reduce time to market. Tektronix is a leading supplier of test equipment for engineers focused on electronic design, manufacturing, and advanced technology development. Headquartered in Beaverton, Oregon, Tektronix serves customers worldwide and offers award-winning service and support.
DeusM is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other DeusM principals have built and delivered more than a dozen successful sites and online communities over the last 10 years. DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.
About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News and Test & Measurement World, TechOnline, EBN, Datasheets.com, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.
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