Tektronix Launches New Online Store
Customers Can Conveniently Purchase Lower-Cost Bench Instruments, Accessories, Probes and Replacement Parts Directly From Manufacturer

BEAVERTON , Ore. , October 11­, 2010 – Tektronix, Inc., the world's leading manufacturer of oscilloscopes, today announced the launch of the Tektronix Online Store for customers in the United States.  The new online store gives customers the added convenience of purchasing many of the most popular instruments, accessories, probes and parts directly from Tektronix and enables customers to take advantage of the latest offers and promotions.

In addition to the online purchase option, Tektronix will continue to offer customers multiple ways to purchase products whether through an authorized distributor or a sales account manager.  With the dramatic growth in e-commerce, there has been an increasing trend among customers who want the convenience of buying online directly from the manufacturer, even for business-to-business customers. The Tektronix Online Store meets this demand by offering a convenient, easy-to-use purchase experience with a pay by credit card option – no purchase order is required – and is available 24 x 7 for customers in the United States.

“With the growth in online sales, the customer expectation toward online purchasing, especially around lower-cost items where the purchasing department may not play a significant role, has shifted dramatically,” said Martyn Etherington, vice president, Worldwide Marketing, Tektronix. “Customers have told us they often know what products they need and simply want to go online and purchase items directly from us with minimum hassle and guaranteed delivery. The Tektronix Online Store delivers the convenience our customers expect – the right products at the right place at the right time.”

Customers can purchase products in the following categories:

·        Oscilloscopes

·        Digital Multimeters

·        Frequency Counters

·        Power Supplies

·        Signal Generators

·        Probes – active, passive, current, differential, high voltage, temperature

·        Replacement Parts – probe tips, leads, adapters, probe markers, terminators

·        Software

·        Accessories – cases, accessory packages, racks, training kits

Items in the store range in price from a few dollars for replacement probe tips to approximately $4,000 for an AFG3000 Series arbitrary function generator.  Higher-end instrumentation is sold exclusively through partners and the Tektronix direct sales channels.

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About Tektronix

For more than sixty years, engineers have turned to Tektronix for test, measurement and monitoring solutions to solve design challenges, improve productivity and dramatically reduce time to market. Tektronix is a leading supplier of test instrumentation for engineers focused on electronic design, manufacturing, and advanced technology development. Headquartered in Beaverton, Oregon, Tektronix serves customers worldwide and offers award-winning service and support. Stay on the leading edge atwww.tektronix.com.


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