Tektronix Wins Outstanding Product Award at BIRTV 2009
PQA500 Picture Quality Analyzer Selected for its Innovative Human Vision Model by Judging Panel of China’s Most Influential Broadcast Exhibition

BEAVERTON, Ore., August 26, 2009 - Tektronix, Inc., a leading worldwide provider of test, measurement and monitoring instrumentation, announced that its PQA500 Picture Quality Analyzer has received the prestigious Outstanding Product Award at Beijing International Radio, TV & Film Equipment Exhibition 2009 (BIRTV 2009). The award recognizes the PQA500 for its innovative Human Vision Model that uses picture quality measurements that closely correspond to subjective human visual assessment. Tektronix will showcase the PQA500 and other innovative video applications from August 26 to 29 at Booth #3008 in the China International Exhibition Center, Beijing .

The PQA500 provides the most complete set of measurement and diagnostic tools for picture quality analysis including full support of high definition (HD) formats. Video developers and broadcasters can quantify subjective video responses with the PQA500 enabling them to tune their video offerings for differences in format and delivery mechanisms. This enables them to consistently produce an optimal customer viewing experience.

“We were very impressed with the Tektronix PQA500 and its innovative Human Vision Model,” said Deng Xiangdong, Director of Institute of Radio and Television Center, Academy of Broadcasting Planning, SARFT. “This exceptional product will give video equipment manufacturers and broadcasters a versatile tool to meet customer expectations for consistent picture quality."

"It is a great honor to receive the Outstanding Product Award for the second time at BIRTV,” said James Alderton, marketing director, Tektronix Asia Pacific. “The PQA500 stands out not only for its innovative Human Vision System but for its complete set of picture quality measurement tools that are contained in one integrated solution.”

Since its launch in 2007, the PQA500 has been deployed in major projects across China including Sichuan Changhong Electric Co., Ltd. for encoder and decoder design for China’s Audio and Video Coding Standard (AVS); China Academy of Broadcasting Science (ABS) for its Digital TV (DTV) and High Definition TV (HDTV) standards development, compliance testing and certification; and China Netcom (CNC) to provide flawless video broadcasting of the Beijing 2008 Olympic Games.

About BIRTV

The Beijing International Radio Film & Television Equipment Exhibition (BIRTV Exhibition) is the most prestigious industry event for the radio, film, and TV industries in China .  It is the only such exhibition that has support from the China government and is listed number one among supported exhibitions in China ’s 11th Five Year Development Plan of Culture.

About Tektronix

Tektronix is a leading supplier of test, measurement, and monitoring products, solutionsandservicesfor the communications, computer, and semiconductor industries - as well as military/aerospace, consumer electronics, education and a broad range of other industries worldwide. With 60 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks, computing and advanced technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide. Tektronix' Web address is www.tektronix.com .


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