BEAVERTON, Ore., September 24, 2007 - Tektronix, Inc. (NYSE: TEK), a leading worldwide provider of test, measurement and monitoring instrumentation, announced that its PQA500, a new generation Picture Quality Analysis tool has been recognized by two highly respected broadcast industry bodies for excellence in product innovation.
The PQA500 earned the prestigious "Best Monitoring or Network Management Solution" designation during a special ceremony at the Cable & Satellite International (CSI) "Product of the Year" awards at IBC 2007. The PQA500 was also honored with the coveted "IABM Award for Excellence 2007" from the International Association of Broadcasting Manufacturers (IABM).
"Being recognized by some of the broadcast industry's most respected publications and organizations is deeply gratifying and acknowledges our success in meeting customer expectations for consistent picture quality measurement," said Arif Kareem, Vice President, Video Products, Tektronix, Inc. "With the emergence of new technologies, delivery schemes, and customers' viewing patterns new challenges associated with digital picture delivery and quality will develop. The PQA500 allows video developers and broadcasters to preempt problems by providing a tool to predict viewer response, enabling them to consistently produce an optimal and repeatable customer viewing experience. No other product on the market today provides such a complete set of picture quality measurement tools in one integrated solution."
The Cable & Satellite International awards honor technical and product marketing excellence, with an emphasis on innovation in the cable, satellite, and terrestrial broadcasting and IPTV sectors. The awards are judged independently of CSI by a panel of experts that includes practicing and former heads of engineering and operations from some of the world's most important network operators, well-respected consultants, and senior industry analysts.
"Each year, these awards become more and more competitive and we receive more and more entries detailing exciting new products," said Goran Nastic, Editor, Cable & Satellite International. "Tektronix has demonstrated innovation at its best with its new generation PQA500 picture quality analysis tool that utilizes the company's unique and comprehensive Human Vision Model."
The IABM Design Award is judged by a panel of respected worldwide broadcast experts and is one of the premier broadcast industry awards recognizing leadership in technical design and innovation. Judging is on the basis of innovative design of the product in terms of innovation, performance, ease of use, cost, and appearance.
The PQA500 Picture Quality Analyzer, which made its European debut at IBC 2007, incorporates eight new Tektronix patents and embodies the most comprehensive Human Vision Model along with the most complete suite of measurement and diagnostic tools for picture quality analysis. Full support of high definition (HD) formats is also provided by the PQA500. Video developers and broadcasters can quantify subjective video responses with the PQA500 enabling them to tune their video offerings for differences in format and delivery mechanisms.
Tektronix is a leading supplier of test, measurement, and monitoring products, solutions and services for the communications, computer, and semiconductor industries - as well as military/aerospace, consumer electronics, education and a broad range of other industries worldwide. With 60 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks, advanced and pervasive technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide. Tektronix' Web address is www.tektronix.com.
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Tektronix is a registered trademark of Tektronix, Inc. All other trade names referenced are the service marks, trademarks or registered trademarks of their respective companies.
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